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Vitamin Vitality

Mineral

Chromium

Chromium is a recognised nutrient with a European Nutrient Reference Value, which means its content must be declared per portion on the label and expressed as a percentage of that reference intake.

Approved claims for Chromium

These statements are shown in the exact wording approved for Chromium under EU and GB nutrition and health claims registers.

  • Chromium contributes to the maintenance of normal blood glucose levels.
  • Chromium contributes to normal macronutrient metabolism.

Claim wording last reviewed 2026-08-25.

Forms

Forms and what appears on a label

Different chemical forms of Chromium carry different amounts of the nutrient itself. Our labels declare the elemental or active amount per portion, not the weight of the compound, so the figure can be compared honestly with other products.

Sourcing

Where it comes from

Whole grains, broccoli, potatoes and brewer's yeast.

In our formulas

Dose and how we use it

Featured in Glycaemic, Satiety and Metabolism Vitality.

Commonly taken in the form of Chromium Picolinate for superior absorption.

Exact amounts per daily portion are declared on every product label and on each product page.

Evidence

What research has — and has not — established

Nutrient function is established through the EU and GB authorised claim registers rather than through individual studies. Only the wording those registers permit appears on this page.

Safety

Cautions and interactions

Food supplements are not a substitute for a varied, balanced diet and a healthy lifestyle. Do not exceed the recommended daily portion. If you are pregnant, breastfeeding, taking medication or under medical care, seek professional advice before use.

Food supplements are not a substitute for a varied, balanced diet and a healthy lifestyle. Do not exceed the recommended daily portion. Keep out of reach of young children.

Featured in

Formulated with Chromium

Deep dive

From the Journal

Supplements for Type 2 Diabetes: What the Science Says

Can supplements help protect your metabolic health? Discover what the latest science says about chromium, magnesium, and other natural active ingredients.

Read article

Chromium: Your Guide to Balanced Blood Sugar & Cravings

Discover how chromium, a tiny mineral, can play a big role in managing blood sugar and keeping those pesky cravings at bay.

Read article

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