Transparency
Cookie Policy
This page explains the cookies and similar technologies we use, why we use them, and how you can control them. It complements our Privacy Policy.
Categories
- Strictly necessary — required for the site, checkout and account areas to function. Always on.
- Functional — remember your preferences (wishlist, recently viewed, language).
- Analytics — anonymised usage measurement that helps us improve.
- Marketing — measure the effectiveness of our advertising.
EU Privacy & Cookies
For visitors within the European Economic Area (EEA), we comply with the ePrivacy Directive and the General Data Protection Regulation (EU GDPR) 2016/679. Consent is collected before any non-essential data processing occurs.
Managing your preferences
You can change your consent at any time using the cookie banner (revisit the site or clear cookies to re-open it). You can also block or delete cookies via your browser settings — some site features may not work if you do.
Cookies we set
| Cookie | Purpose | Category | Duration |
|---|---|---|---|
| aao_session | Keeps you signed in and your cart intact | Strictly necessary | Session |
| aao_cart | Remembers your basket between visits | Strictly necessary | 30 days |
| aao_consent | Records your cookie preferences | Strictly necessary | 12 months |
| aao_recently_viewed | Powers the 'Recently viewed' shelf | Functional | 30 days |
| aao_wishlist | Stores your wishlist locally | Functional | 12 months |
| _ga / _ga_* | Google Analytics — anonymised traffic measurement | Analytics | 13 months |
| _fbp | Meta Pixel — measures ad performance | Marketing | 3 months |
Contact
Questions about this policy? Email hello@vitaminvitality.co.uk.
Last updated: July 2026.