Inclusive by design
Accessibility Statement
Vitamin Vitality is committed to making our website usable by the widest possible audience, including customers who use assistive technologies.
Our standard
We aim to meet Web Content Accessibility Guidelines (WCAG) 2.2 Level AA. This site is regularly audited against those criteria as part of our design and engineering process.
What we've built in
- Semantic HTML with visible focus states across all interactive elements
- Alt text on every product and editorial image
- Keyboard-navigable menus, dialogs and the search palette
- Colour contrast at or above 4.5:1 for body text and 3:1 for large text
- Respect for
prefers-reduced-motion— animations soften automatically - Descriptive labels on every form field and error message
Known limitations
A small number of legacy journal articles may contain images without full alt text. We are working through the archive; if you encounter one that blocks you, please let us know and we will prioritise it.
Feedback
If you experience any barrier using our site — or would prefer to place an order in a different way — please contact info@auraandoak.co.uk. We aim to respond within two working days and to resolve verified issues within ten.
Enforcement
If you are not satisfied with our response, in the UK you may contact the Equality Advisory and Support Service (EASS).
Last reviewed: July 2026 · Aura & Oak Ltd · Company No. 15931000.
