March 2026
The Times
The new houses redefining European wellness
A quiet counterpoint to the neon-lit wellness industry — Vitamin Vitality proves that European restraint can be its own kind of luxury.
Press & recognition
What the editors are saying
A selection of recent editorial coverage of Vitamin Vitality, alongside brand assets and press enquiries for journalists and stylists.
As featured in
- The Times
- Vogue UK
- Financial Times
- Harper's Bazaar
- The Telegraph
- Country & Town House
- Stylist
- The Sunday Times Style
Selected features
February 2026
Vogue UK
The supplement brands actually worth your morning routine
The bottles alone are worth the shelf. But it's the formulations — considered, traceable, understated — that keep us returning.
January 2026
Country & Town House
Rooted: the European wellness names to know in 2026
Founded on the belief that wellness is not shouted about — Vitamin Vitality is a study in intentional living.
November 2025
Financial Times · How To Spend It
The night-time rituals of well-slept Britons
The Sleep & Calm formulation has become a genuine bedside ritual — the kind of small daily luxury that earns its place.
October 2025
Harper's Bazaar
The new craft-forward European beauty & wellness houses
A wellness brand that treats supplements the way fine perfumers treat scent — with restraint, transparency and craft.
September 2025
The Telegraph
The UK supplement brands taking a stand against greenwashing
In a category noisy with promises, Vitamin Vitality is refreshingly quiet — and refreshingly evidence-led.
Press enquiries
Working on a story?
For interviews, samples, expert quotes and imagery, our press team responds within one working day. We work directly with journalists, stylists and content editors across the UK and Europe.
press@auraandoak.co.ukBrand assets
Logo, imagery & founder quotes
High-resolution logo files, product photography and pre-approved founder quotes available on request — email the press team and we'll send a curated pack within one working day.
- Master logo (SVG, PNG — light & dark)
- Product photography (studio & lifestyle)
- Founder headshots & bio
- Brand fact sheet (2026)
The story continues
Read the journal
Long-form essays from Vitamin Vitality on ingredient sourcing, ritual, and the quiet business of feeling well.
Explore the journal