Our members' programme
Grove Circle
A quieter kind of loyalty. Points on every ritual, thoughtful thank-yous, and a small stake in European woodland.
Free to join
Members earn, redeem and plant.
Every purchase from Vitamin Vitality earns points. Every 100 points redeemed plants a native European tree in partnership with UK woodland charities. It's how we celebrate consistency — yours, and the earth's.
Member benefits
Points on every order
Earn 10 points for every €1 spent. Redeem at checkout for money off future rituals.
A gift on your birthday
A hand-wrapped surprise from the Grove, sent in your birthday month — our small thank you.
Early access to new releases
New formulations and limited editions arrive in your inbox 72 hours before public launch.
Members-only essays
Long-form pieces from The Grove Letter, written for members and never published on the site.
Priority UK dispatch
Members' orders are prioritised in our UK warehouse, with tracking sent the same day.
Sustainability contribution
We plant one native European tree for every 100 points redeemed — restoring UK woodland.
The tiers
Three chapters, one grove.
Tiers refresh annually. Points never expire while your account remains active.
From €0
Sapling
Earn 10 pts / €1
- Points on every order
- Members' essays
- Birthday gift
From €250 / year
Oak
Earn 12 pts / €1
- Everything in Sapling
- Priority UK dispatch
- Complimentary gift wrap
From €600 / year
Ancient Oak
Earn 15 pts / €1
- Everything in Oak
- Early access to new releases
- Two-tree annual planting
Ready to join the Circle?
Create an account today — your first order will start earning points from the moment it's placed.