The people behind the formulas

Our Experts

Every capsule we ship has passed through the hands of registered nutritionists, pharmacists and researchers — not marketers.

Independently credentialled

BANT · GPhC · NIMH · mBANT

Evidence-led

Published research reviewed per SKU

60+ combined years

Clinical, formulation, herbal

No paid endorsements

Our team owns the formulas

Clinical research

18 years' experience

Dr Eleanor Whitcomb

Chief Scientific Officer

Eleanor leads formulation strategy at Vitamin Vitality. Her 18-year career spans clinical trials at Imperial's metabolic unit and formulation science at two Swiss micronutrient houses. She insists on published evidence before an ingredient reaches a bottle.

Credentials

· PhD Nutritional Biochemistry, King's College London
· MSc Human Nutrition, University of Surrey
· Registered Nutritionist (mBANT)

Areas of focus

Micronutrient bioavailabilityCardiometabolic healthClinical trial design

Nutrition

11 years' experience

Amara Okafor

Lead Nutritionist

Amara runs our complimentary consultation service and shapes the education programme. She previously spent seven years in a Harley Street functional-medicine clinic supporting women through hormonal, gut and thyroid concerns.

Credentials

· MSc Personalised Nutrition, University of Roehampton
· Registered Nutritional Therapist (mBANT, CNHC)
· ANP member

Areas of focus

Women's hormonal healthGut microbiomePerimenopause

Formulation

14 years' experience

James Holloway, RP

Head of Formulation

James translates the science into stable, elegant formulas. He owned the technical development of every capsule in our current range, insisting on chelated minerals, patented raw materials and third-party COAs on every batch.

Credentials

· MPharm, University of Nottingham
· Registered Pharmacist (GPhC 2088741)
· Diploma in Nutraceutical Formulation

Areas of focus

Chelated mineralsBotanical extractionGMP quality systems

Herbal medicine

22 years' experience

Dr Sofia Marchetti

Consulting Herbalist

Sofia advises on our botanical range, from adaptogens to standardised extracts. Her fieldwork across the Mediterranean and Kerala informs how we source ashwagandha, holy basil and turmeric — traceable, single-origin, ethically wild-crafted where possible.

Credentials

· PhD Ethnobotany, University of Padua
· MNIMH — National Institute of Medical Herbalists

Areas of focus

AdaptogensStandardised extractsSustainable sourcing

Speak with our team

Book a complimentary 15-minute call with one of our registered nutritionists — private, unhurried, no sales pressure.

Book a consultation